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Dec 08, 2021

Best Western picks successor general counsel

Jay Pricher joined the company in 2009

Phoenix, Arizona-based Best Western Hotels & Resorts has promoted Jay Pricher to become general counsel. Pricher joined the company in 2009 and previously was vice president of legal.

He succeeds Larry Cuculic, who was senior vice president and general counsel at the company for 12 years before becoming president and CEO last week. Best Western Hotels & Resorts is a brand within the BWH Hotel Group global network.

Before joining the company, Pricher was vice president and associate general counsel for Financial American Corporation, a real estate-focused private equity firm.

Cuculic says in a statement: ‘Jay is a strategic leader who has a deep understanding of our unique organizational structure and the needs of our hoteliers. He has a proven track record of supporting our members and hoteliers across a variety of legal issues related to international operations, intellectual property matters and business litigation. I have great confidence that Jay will continue to deliver exceptional leadership as he takes on this expanded role.’